What do activities in the multimedia sector involve ?

Multimedia can be defined as “the unique digital codification of content (images, sound, texts) associated with new interactive possibilities (virtuality, interactivity)”.
This activity is linked to the emergence of supports and high-speed digital networks (DVD, Internet, ADSL, 3G, WiFi…).
In this way the multimedia industry includes the tools (software products, hardware, platforms) and conception services, production, circulation and access to multimedia databases (source ANVAR) for use in providing services, entertainment and educational products.

The multimedia industry represents 5% of the European gross domestic product.

In Provence, 150 multimedia companies employ 2000 people, specifically in the field. The majority are creators and designers employed by small companies involved in 3D animation, digital sound and educational games and activities..


Multimedia is also an industrial network. ...

Fifty integrator companies employ 1000 people: 90% of these people work with on-line multimedia and digital audiovisual production in Aix-en-Provence and Marseille. The major fields include: Mediation platforms for mobile data services (Gemplus ...). Secure transaction solutions (Neocom, Pacte Novation…, 150 participants according to the Marseille-Provence Chamber of Commerce or CCIMP). 3D simulation motors and interfaces Content production : (Studio Action, Kaona). Interface access for mobile networks and high-speed broadband (Netinary, Digital Key stone).

… open to the outside world.

There are few local broadcasters : The Conseil Régional has made a significant effort with 120 digital sites offering free access to multi-media productions. Ordina 13 is a project by the Conseil Général that aims to provide a portable computer to all students in “4ème” (aged between 13-14 years). A scientific committee will study how teaching tools can be used. A local television station will be set up shortly (tenders invited from the CSA – Independent Audiovisual Administration Authority - in 2004). Interfaces Advice on mobile TV (Media Consulting). Marketing and distribution of supports (Digibao, Cleverdis, LSP). With the key participants Subsidiaries of European companies: IBM, Cap Gemini. Local companies developing multimedia skills: Eurocopter Principia, Gemplus. Projects originally from outside the region that have relocated to the Bouches-du-Rhône: Studio action, Studios de Marseille.